VP of Digital at Pacha Soap, driving 300%+ YoY revenue growth through DTC, marketplace, and integrated marketing strategy. ✓ Grew DTC from 5% → 20% of total company revenue✓ Increased site conversion rate by 65% through a mobile-first redesign✓ Launched new product categoriesNatural Deodorant + Infinitely Recyclable Aluminum Packaging View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize ✓ Built integrated marketing campaigns for hero SKUs and major product launches✓ Expanded digital channels with Meta, Google, TikTok, Influencer & SMS View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize
