Director of eCommerce at Moon Juice, helping scale the brand from a single retail location into a leading online wellness destination. ✓ Increased DTC net revenue by 135% through digital growth strategy and marketing optimization✓ Grew DTC sales from 20% → 45% of total business✓ Increased conversion rate by 60% overall and 90% on mobile through continuous site optimization View fullsize View fullsize ✓ Launched clean supplements SuperYou, Magnesi-Om and skincare, both becoming hero collections and top-selling categories✓ Built subscription program to 25% of DTC sales, significantly increasing customer lifetime value View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize
